Guaico
Vallarta 55 04010 Mexico City, Distrito Federal, Mexico

A casi 10 meses del primer semáforo rojo decidimos hacer un ejercicio alterno a las campañas de #QuedateEnTuCasa y #usacubrebocas del Gobierno de la Ciudad de México no como sustituto sino como un complemento necesario. ¿Se imaginan dónde estaríamos hoy? #cambiatushabitos

Most people, including designers, tend to think that in order to create a memorable identity you should focus on the actual form and explore it’s different variations, but the truth is you need to find out, in great depth, what is the real reason for a project to exist, why it matters, and then, only then, you’ll find that the design process becomes more fluid and powerful. Here is a sample of this, a project we did years back, that accurately reflects the spirit of its found...ers by making two apparently opposed points of view, join in middle ground and become a better version. The icon was created by merging two number two’s with a resulting boat reflecting the creation of something that none could’ve achieved alone. The name, which was also created, literally means the conversion of two. @dauconmx #branding #brandingdesign #brandidentity #graphicdesign #design #logo #logos #identities See more

We always strive to co-create identities that can survive the test of time and remain relevant. And even though the success of a business depends on many factors, we always end up with a big smile when we revisit some of our older proyects, like this one for @revitalizaconsultores and realize it has been ten successful years. For that, and the trust they gave us back then, we’ll always be grateful.